Indulge Your Senses in a Taste of Trust…

with Our Premium Lamb Products

The LANDRANI® LAMB meat range production process ensures complete transparency from origin to consumer, employing the best international farming practices and adhering to “no routine antibiotics” and “no added hormones” policies.

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LANDRANI® 4 PILLAR PROMISE

1. TRUE ORIGIN

We prioritise transparency by providing clear information about the origin of our products. We believe in sharing this data with our customers, allowing them to know precisely where our meat comes from. This fosters trust and promotes a stronger connection to the source.

2. Authentic Meatmaster

We specialise in Meatmaster lamb, a “Proudly South African” breed known for its exceptional qualities such as well muscled and tender meat with a distinct mild flavour. Our focus on this specific breed, coupled with our commitment to using the “No Added Hormones” approach, ensures consistency and guarantees an outstanding culinary experience, which we proudly offer to our customers.

3. Cold Chain Secure

We prioritise the integrity and safety of our products by maintaining a secure cold chain throughout the entire distribution process, including the meticulous SKIN and CRYOVAC® packaging techniques. This ensures that, although being a frozen product, our “freshly frozen” lamb remains “like fresh”, preserving its taste, texture, and nutritional value. We take pride in delivering this level of cold chain security, along with our expert packaging methods, to our customers.

4. Block Chain Verified

We utilise blockchain technology to verify and validate every step of our supply chain. This advanced system guarantees traceability, prevents fraud, and ensures the integrity of our products from origin to plate. Additionally, we are proud to state that “No Routine Antibiotics” are used in our meat production. We provide this verified data to our customers, allowing them to have full confidence in the journey of our meat products.

8 COMPELLING REASONS WHY LANDRANI® LAMB IS YOUR ONLY CHOICE

1. ORIGINAL, ETHICAL, SUSTAINABLE, TRACEABLE & TRANSPARENT

All of our lambs are born at LANDRANI®, located outside Oudtshoorn in the Klein Karoo. Oudtshoorn is renowned for its production of Ostrich meat products, which are exported worldwide. Our lambs are housed in 5-star facilities and raised in an unparalleled ethical manner. Our automated and patented feeding systems ensure the best possible milk production for the ewe and exceptional growth for the lamb. These feeding practices allow the lambs to start eating at a much younger age. Once weaned, the lambs enter our automated feedlot feeding system and enjoy top-quality feed until they are market ready. Our lambs consume approximately 25% more feed per day than the daily industry feed intake. They do so voluntarily, and we can only attribute it to their feed always being tasty, fresh, and available to them 24/7. As a result of the higher feed intake, our lambs are market ready earlier than those in manual feeding feedlots, resulting in impeccable tenderness and taste.

2. EXPORT LAMB AVAILABLE TO SOUTH AFRICAN CONSUMERS

With our protocols aligned with the European Union Meat and Poultry Traceability Guidelines, LANDRANI® LAMB has the potential for global export to numerous parts of the world. However, we have proudly made the conscious decision to prioritise our beloved South African market as part of our unwavering commitment to our country. By supplying locally, we support and nourish our community while upholding our dedication to quality and excellence in our products.

3. NO ROUTINE ANTIBIOTICS or ADDED HORMONES

We strictly adhere to a no-antibiotic policy unless an animal sustains an injury or shows symptoms requiring antibiotics. In such cases, the animal is typically moved to a hospital pen for further care and monitoring. Additionally, we follow a no-added-hormones policy, ensuring you “know what you eat” and can rest assured that our ethical production process upholds the highest standards of animal welfare and environmental responsibility.

4. CRYOVAC® FROZEN AT ORIGIN

With load shedding being a reality in South Africa, we have no alternative but to employ the best- known protocols and practices to guarantee long-lasting freshness and impeccable taste. Our lambs undergo a 7-day dry aging process at controlled temperatures. Subsequently, they are packed and frozen using CRYOVAC® and 2nd Skin Packaging Technology. By utilising these technologies our lamb will continue to age and improve in flavour once defrosted. The freshness can be maintained for up to 7 days when refrigerated or up to 6 months when frozen.

5. GREEN SELF-GENERATED ENERGY STORAGE

We utilise solar energy during the day and a combination of batteries, and generators at night to ensure that our cold storage maintains the desired temperature at all times.

6. COLD CHAIN SECURE

Due to the significant number of Cold Chains in South Africa facing threats, particularly as a result of load shedding, we have no choice but to independently oversee the entire cold chain process, from slaughter to consumer, to ensure utmost food safety. Consequently, our products undergo continuous monitoring through cutting-edge temperature monitors, which are connected to the cloud. These advanced monitors capture real-time temperature data, which is securely stored on the blockchain.

7. INCORRUPTIBLE BLOCKCHAIN TECHNOLOGY

With the latest advancements in Blockchain technology, consumers have access to immutable tracing information. Each carcass carries our uniquely marked and printed labels throughout the value chain.

8. DATA AVAILABLE TO CONSUMERS

Information such as dosages/medications, feed, genetics, weight, offspring, and traceability is compiled from birth to slaughter. This comprehensive data instills 100% trust in the authenticity of our product and claims. We operate a fully transparent and interactive system. By scanning the QR code, consumers can access data specific to the corresponding carcass or cut.

How does traceability work?

INFORMATION AVAILABLE WHEN QR CODE IS SCANNED

Quality Assurance

SAMIC is a quality assurance company which was created by the Red Meat Industry of South Africa to ensure the quality and safety of meat in South Africa. At SAMIC we believe in world class standards of quality audits, inspections and outstanding service performance.

FAQ’s

1. What makes LANDRANI® lamb different from other lamb?

“LANDRANI® lamb is raised sustainably and ethically on our farm in the Karoo. Our lambs are not given routine antibiotics or added hormones. The meat is cryovac-frozen at origin, ensuring superior freshness and flavour, and it’s traceable back to the farm using blockchain technology.”

2. How are your Mutton & Venison products made?

“Our Mutton & Venison Burger Patties and Wors are made from premium-quality cuts, focusing on delivering rich flavour and a healthier option without added hormones. They’re a great upgrade to any meal, and our customers love their bold, authentic taste.”

3. What’s the difference between your lamb and other lamb offerings?

“Our lamb is Meatmaster breed, prized for its tenderness and rich flavour. Ethically raised, our lambs are fed using our patented feeding system and slaughtered much younger than most commercial lambs, giving it a unique texture and tenderness similar to veal in beef. This ensures maximum freshness and quality, and every lamb is fully traceable from birth to plate using a QR code, giving customers confidence in the origin and ethical raising practices behind the product.”

4. Are your products frozen? How do you keep them fresh?

“Yes, our products are cryovac-sealed and frozen at origin, which locks in freshness and flavour. Once defrosted, they retain their quality for up to 7 days refrigerated and up to 6 months frozen.”

5. How are your ready meals made?

“Our ready meals are crafted from whole lamb carcasses to ensure nothing goes to waste. Slow-cooked to bring out the full flavour, meals like our Lamb Bobotie and Lamb Lasagna offer the comfort of a home-cooked meal, with the convenience of being pre-prepared.”

6. What’s special about your Mutton & Venison Burger Patty or Wors?

“Our Mutton & Venison Burger Patty and Wors are flavour-packed and made with ethically sourced meat. They offer a richer taste than traditional options, making them a fantastic swap for your regular burger or breakfast options.”

7. Is your lamb sustainably sourced?

“Absolutely. Sustainability is at the core of what we do. We don’t source lamb— we produce it ourselves using ethical farming practices. Our lambs are raised without added hormones or routine antibiotics, and much of our processing and cold chain uses renewable energy. From start to finish, we are committed to reducing our environmental footprint, ensuring that our farming methods align with the principles of sustainability and quality.”

8. Can I trace where my lamb comes from?

“Yes, every lamb is fully traceable using blockchain technology. Simply scan the QR code on the product to access detailed information about your lamb’s origin, diet, and processing history.”