Food Truck Agency

Agent benefits

• Full Ownership – Own the food truck and operate independently.
• Exclusive LANDRANI® Lamb Products – Serve high-quality, ethically produced meals.
• Brand & Marketing Support – Leverage LANDRANI® Lamb’s established reputation and
  promotional strategies.
• Access to Premium Events & Trading Locations – LANDRANI® Lamb arranges opportunities at school events, shopping centres, and more.
• Scalability – Expand to multiple trucks over time for greater earning potential.

LANDRANI® Lamb earns a 7% royalty fee, an event hire fee, and a 2% marketing fee (all fees are calculated, excluding VAT), ensuring that agents receive full operational control while benefiting from brand credibility and ongoing support.

Weekly Trading Strategy

School Events: The Key Launch Strategy (Weekends)

• Sports Days, Fundraisers, Cultural Festivals & Parent Meetings – High-traffic events with built-in footfall.
• Recurring School Partnerships – Develop a loyal customer base through repeated exposure.
• Community Engagement – Strengthen brand presence and word-of-mouth marketing

Weekday Trading Sites

• Shopping Centers – Positioned near entrances or food courts for walk-in traffic.
• Filling Stations – Targeting high-traffic commuter routes.
• Office Parks – Serving employees during lunch breaks.
• Industrial Areas – Catering to factory and warehouse staff.
• Hospitals & Medical Centers – Providing premium meal options for visitors and staff.
• Corporate Canteens & Pop-Ups – Bringing high-quality food directly to companies.

Special Events & Private Catering

• Public Holidays & Festivals – Leveraging peak tourism and holiday seasons.
• Community Markets & Fairs – Strengthening local brand awareness and reach.

Financial Commitment & Fees

Agent Investment

• Total Investment: R570,000 (incl. VAT)
• Includes Full Ownership of the Food Truck – A fully branded, equipped mobile kitchen ready to trade.

Ongoing Fees (Excluding VAT):

• 7% Royalty Fee – Payable on gross revenue for brand usage and business support.
• Event Hire Fee – Fixed fee per event, covering logistics and booking management.
• 2% Marketing Fee – Covers national and local promotional efforts to drive customer traffic.

The R570,000 investment includes:

• Fully Equipped Food Truck – Custom-built, branded, and fully operational.
• Training & Onboarding – Comprehensive coaching in operations, food preparation, and
  business management.
• Initial Stock Allocation – First batch of premium LANDRANI® Lamb products and ingredients.
• Branded Workwear & Packaging – Customized uniforms and high-quality, eco-friendly
  packaging.
• Event & Trading Site Access – LANDRANI® Lamb secures prime event and weekday locations.
• Marketing & Advertising Support – Inclusion in LANDRANI® Lamb’s promotional campaigns.

This structure ensures that agents start strong, with a fully functional food truck and access to
prime opportunities from day one.

Roles & Responsibilities

LANDRANI® Lamb’s Role (Support & Brand Management)

LANDRANI® Lamb ensures agent success by providing brand credibility, operational support, and premium product supply.

• Provides the Food Truck & Initial Setup – Agents receive a fully operational, branded mobile kitchen.
• Secures High-Traffic Trading Locations – School events, shopping centres, and corporate sites.
• Supplies Premium Lamb-Based Products – Ensuring consistent quality across all food trucks.
• Manages Event Coordination – Booking and logistics for high-footfall events.
• Offers Ongoing Training & Support – Regular coaching and operational guidance.
• Provides Branding & Marketing – National campaigns, advertising, and promotions.
• Facilitates Procurement of Bakery & Fresh Produce – Agents can source additional supplies via LANDRANI® Lamb’s network.
• Handles Accounting Support & Royalty Collection – Ensures accurate fee processing.

Agent’s Role (Full Business Ownership & Operation)

Agents own and operate their food trucks as independent businesses under the LANDRANI® Lamb brand.

• Manages Full Business Operations – Responsible for running the food truck daily.
• Handles Sales & Customer Engagement – Providing excellent service and maintaining brand reputation.
• Prepares & Serves High-Quality Meals – Following LANDRANI® Lamb’s menu guidelines.
• Ensures Hygiene & Compliance – Maintaining the highest food safety standards.
• Handles Stock Management & Replenishment – Ordering products and tracking inventory.
• Processes Daily Sales & Transactions – Sharing sales data and event insights with LANDRANI® Lamb.

Menu Offering

The LANDRANI® Lamb Food Truck Menu is designed for high-volume, premium lamb meals, catering to school events, weekday trade, and community markets. 

Signature Dishes & Pricing:

Future Expansion & Growth

• Exclusive Food Truck Access to Schools – High-performing agents gain preferred vendor status.
• Opportunity to Run Multiple Trucks – For agents looking to expand into new areas.
• Corporate & Private Event Catering – High-value contracts for private functions.
• Food Patrol Initiative – Mobile food service at high-demand locations, commuter routes, and business districts.

Financial Breakdown & Profit Potential

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