Integrated IntelliFarm™ Concept
Farm-to-Table Producer in the Community
The following components outline the structure and benefits:
IntelliFarm™ Identity & Animal Production

LANDRANI®️ Meatmasters Genetics:
Farmers receive stud ewes in batches of 40, up to a maximum of 320 ewes, with necessary rams supplied by LANDRANI® Meatmasters. Farmers will manage 8 groups of 40 ewes, with one group mated each month, ensuring continuous production and a regular supply of offspring.
Live Animal Supply:
All offspring produced by the IntelliFarm™ are returned to LANDRANI® Meatmasters, where they are introduced into the stud and lamb finishing pools. This ensures high genetic standards are maintained, and farmers benefit from a secure and sustainable revenue stream.
Pre-Packed LANDRANI® Lamb Product Distribution

Pre-Supplied Product Pool:
Farmers receive pre-packed LANDRANI® Lamb speciality cuts and ready meals as well as access to the Mutton & Venison range, which includes wors and hamburger patties, on consignment. The quantity supplied will match the expected number of offspring, enabling farmers to immediately market and sell high-quality products to their community.

Mobile Farm Stall:
During the week, the LANDRANI® Lamb Food Truck Trailer is stationed on the main road of the farmer’s farm, providing easy access for locals and passing traffic.
On weekends, the trailer attends events in town, such as markets and fairs, expanding the farmer’s reach and sales opportunities.
Feed and Management Solutions

FeedBlock Manufacturing System:
Farmers are provided with IntelliFarm™’s patented FeedBlock system, including a feed mixer, baler, and wrapper. This system is designed to optimise feeding during the lambing phase when ewes are confined and lambs receive creep feed.
V-Shaped Feeders:
Each farm will also receive 2 to 4 specially developed V-shaped feeders that work alongside the FeedBlock system. These feeders are designed to enhance feeding efficiency for ewes and lambs during critical phases.
Sustainable Feeding & Production Cycles:
These feeding solutions ensure flock health and productivity, contributing to high-quality meat production while minimising waste.
Nightsbridge Integration & Automated Meal Planner

Nightsbridge Integration:
LANDRANI® Lamb uses the existing Nightsbridge system, commonly utilised by guest houses and lodges, to electronically present the meal planner to guests who have already made a booking via the Nightsbridge platform. This seamless integration allows LANDRANI® Lamb products to be offered to guests without any involvement in the booking process itself. The service is available to all lodges and guesthouses within the farmers’ region, ensuring both the farmer and local establishments benefit from offering premium lamb products to their guests effortlessly.

Automated Electronic Meal Planner:
The meal planner engages directly with prospective guests who have made bookings through the Nightsbridge platform, allowing them to select LANDRANI® Lamb meals ahead of their stay. The system handles everything from menu selection to prepayment, providing a seamless experience for both the guest house and the guest without requiring the guest house owner to lift a finger.
Farm-to-Table Community Focus and Online Sales Integration

100% Farm-to-Table:
Farmers act as both producers and direct sellers, providing the community with hormone-free, ethically raised LANDRANI® Lamb products. They manage the entire process, from raising livestock to distributing packaged products, while LANDRANI® Lamb handles the processing and packaging.

Community Sales Driven by the LANDRANI®️ Lamb App:
Farmers serve as collection and distribution depots for online orders placed through the LANDRANI® Lamb app, allowing community members to conveniently collect orders from local farms.

Yoco Terminal for Sales:
Farmers will receive a Yoco terminal to conclude all sales that were not prepaid online, enabling efficient point-of-sale transactions and ensuring seamless payment collection during in-person sales.
Community Engagement:
Farmers engage their communities through direct sales at events and markets, as well as partnerships with lodges and guest houses via the Nightsbridge integration. This positions them as central figures in the local farm-to-table movement.
LANDRANI® FarmStay Community Integration for Guest Houses

FarmStay Marketing and Booking Support:
Farmers who operate guest houses on their farms will be added to the LANDRANI® FarmStay community, where LANDRANI®’s online booking engine will market their accommodation, promoting both IntelliFarm™ and Meatmaster themes. This collaboration maximises exposure for farmers’ guest houses, linking them directly with LANDRANI®’s broader audience.

Automated Meal Planner for Guest Houses:
The electronic meal planner will be seamlessly integrated into the FarmStay offering, allowing guest houses to offer meals featuring LANDRANI® Lamb products without additional effort. This integration helps farmers not only increase occupancy rates but also maximise revenue by offering guests high-quality, pre-planned meals that were previously unavailable.
Revenue Streams and Financial Benefits
Multiple Revenue Channels:
Farmers generate income by:
- Raising animals for LANDRANI® Meatmasters.
- Selling pre-packed lamb, mutton, and venison products (including wors and patties) through the food truck and local markets.
- Partnering with local lodges and guest houses via the Nightsbridge platform.
- Acting as a collection and distribution point for online orders through the LANDRANI® Lamb app.
- Offering guest house accommodation through the LANDRANI® FarmStay community, with increased revenue from both accommodation and meal services.
Low-Cost Entry:
Farmers avoid major capital investments in processing infrastructure, as all processing and packaging are managed by LANDRANI® Lamb, allowing them to focus on animal husbandry and product sales.
Major Game-Changer: Accessing the Value Chain

Access to the Value Chain:
One of the most significant advantages of the IntelliFarm™ concept is its ability to give farmers access to the entire value chain. For many farmers, this is a long-held dream – having the opportunity to not only produce livestock but also directly benefit from the processing, packaging, and sale of premium products.

LANDRANI®️ and IntelliFarm™ Make it a Reality:
At LANDRANI® and IntelliFarm™, we make this dream a reality by providing farmers with the tools, technology, and support to participate in the value chain without having to invest millions in infrastructure. From livestock to packaged products to customer sales, farmers are empowered to control and profit from every step.
Conclusion:
This fully integrated IntelliFarm™ concept turns farmers into pivotal community-based farm-to-table producers, offering premium LANDRANI® Meatmasters genetics and LANDRANI® Lamb products. By combining effective livestock management, supported by the FeedBlock system and V-shaped feeders, and strategic sales channels like the food truck, online sales via the LANDRANI® Lamb app, and Nightsbridge integration, farmers can thrive in a sustainable, low-risk value chain that benefits both them and their communities. The LANDRANI® FarmStay community and automated electronic meal planner ensure guest houses are fully integrated into the system, increasing occupancy and revenue through both accommodation and meal offerings. With access to the full value chain and the use of the Yoco terminal for all non-online sales, farmers can realise their dream of controlling their production and sales in a way that was previously out of reach.
Act Now and Join the LANDRANI® Family
Getting started is simple
Download the LANDRANI® Lamb app on iOS or Android, register yourself, and order your starter pack, which includes two @HOME boxes.
Once you’ve placed your order, you can send us a WhatsApp by scanning the provided QR code, and we’ll follow up with everything else you need to kickstart your home-based business.